1780 Village Pl
San Diego, CA 92101
USA
A strong portfolio is more than a collection of good images—it’s a body of work with purpose and intent.
In this presentation, Andrew Hertel explores how photographers can build clear, cohesive portfolios across multiple formats, including websites, print portfolios, books, and smaller, goal-specific collections. Rather than focusing on trends or specific platforms, the talk looks at why portfolios matter, how galleries and portfolios serve different roles, and how thoughtful editing shapes the way work is seen and understood.
This session is practical, approachable, and relevant for photographers at many stages. Attendees will leave with a better understanding of how to evaluate their own work, make stronger editing choices, and create portfolios that communicate clearly—no matter the format.
About Andrew
Andrew Hertel is a fine art photographer specializing in black and white landscapes, wildlife, and nature photography. He is drawn to the way light, shadow, shape, and texture come together to define a scene, creating images that reflect the quiet beauty of the natural world.
Beyond photography, Andrew has a deep love for adventure and exploring remote landscapes. Whether on foot, motorcycle, or bicycle, he finds inspiration in the wild places he visits and the ever-changing conditions that shape them. His work has been exhibited at fine art shows and galleries, and he leads photography workshops in places like Death Valley and Kyrgyzstan, helping others experience and capture the landscapes in their own way.
For Andrew, photography is more than just creating images—it’s about being out in nature, embracing the journey, and sharing that experience with others.

